When you make an outbound call, the call often passes through many carrier networks to reach your destination. Each of those networks has their own private CNAM (caller name delivery) lookup database. They run the number they see you are calling from through their database and use those records to assign a name and location to it.
These databases are supposed to update to each other, meaning that when you tell your carrier what name to show, other systems should adopt that name. Most of the time this process works perfectly, but sometimes one or more carriers has an incorrect entry in their database. This can happen for any number of reasons and results in a wrong name being shown to the called party. This is usually the result of an error on the called party’s carrier network.

This issue is slightly different and results from STIR/SHAKEN guidelines mandated by the FCC to combat the widespread issue of spam calls. While this has resulted in much less unwanted calls overall, these procedures often incorrectly flag legitimate calls also.

Asking the people you call you update their carrier’s records of your number is an unprofessional and impractical solution. Fortunately, there is a better way if you are already one of our customers.
We can register your numbers with a free service that constantly sends requests to all carriers with the correct information. After a short verification period, this service will go live and help insure that these negative labels do not appear. All we typically need to know is:
• The name you would like to show on calls
• Employer Identification Number (EIN)
• Number of employees